A Senior Operator Practice · Est. 2026

Depth of Experience. Clarity of Direction.

Everybody has
the same AI.
The difference is how
the work is designed.

We help banks, financial institutions, government and public service organizations, and mid-size businesses harness AI to rethink operations, improve efficiency, reduce costs, and deliver measurable business outcomes.

AI changes what is possible. Experience determines what is valuable.

UAE · GCC · Egypt Operators, not consultants.
Scroll
The Manifesto

We are a senior operator practice, with our own Foresight Engine and a global network of experts brought in when the engagement calls for them. We do not advise from outside. We operate from within. We go to the people at the counter, the branch floor, the operations team. We ask the uncomfortable questions. We test the economics on your own numbers before capital is committed. We stay until the transformation actually performs.

The Depth Group · 2026
Two
Practices

Two practices.
One standard.

The Depth Group works through two practices, shaped for very different rooms. The same operators and the same discipline, applied at two scales of decision.

The enterprise practice

Crafting transformation that performs.

For banks, institutions and government programmes, where getting it wrong is expensive and visible. Senior operators in the room with the people who carry the decision, from the first uncomfortable question to the day the transformation performs.

  • AI operating model design
  • Decision intelligence: the Foresight Engine
  • Digital transformation orchestration
The enterprise practice ↓
Life, simplified.
The technology practice · Simplification · Automation · Technology

We make the work simpler, then we make it run on its own.

For businesses that do not need a transformation programme. They need the manual work mapped, built out and running on its own: an automation, an app, a portal, an assistant. Made for their people, hosted by us or on their own premises.

  • Task and workflow automation
  • AI agents and assistants, trained on your own material
  • Invoice, quote and document automation
Visit crafht.com →
01Depth
Architecture

Four things decide whether a
transformation holds.

Most programmes are resourced for two of them, and the other two surface late, when they are expensive. Strategy without alignment becomes a slide. Alignment without people becomes resistance. People without discipline becomes drift. The work is getting all four into the room at the same time.

The platform works exactly as designed. The organization does not.

01

Strategic
Clarity

The uncomfortable questions, asked early. What are we actually deciding, and what gets harder if we delay it.

02

Structural
Alignment

Operating models, governance, P&L lines, and platforms, wired so the strategy can run through them.

03

Human
Readiness

The people who will live with the decision are in the room before the decision is made. Workshops, not interviews.

04

Execution
Discipline

Past the presentation, past the approval, into Monday morning. We stay until the transformation performs.

02The Enterprise
Practice

Change an institution cannot
afford to get wrong.

The enterprise practice of The Depth Group. Senior operators in the room with the people who carry the decision, on the programmes where getting it wrong is expensive and visible.

Discover · Reimagine · Deliver · Evolve

Crafting transformation that performs.

How we work

We start by listening to the people who do the work every day.

We begin with a few work streams that matter to you, and we sit down with your people to hear their challenges and concerns on the ground. We map the processes with them across departments, and then we explore together where automation brings real value and where it can grow your revenue as well as save cost. We also look at what to speed up, what to improve and what should stay the same, with the cost and return of every change. We will also tell you where AI does not belong.

The same team stays with you from the first day to the end. Utilizing the experience we have gained working with organizations around the world, we craft what is best for you, around your people and your environment. We build with the tools you already have, and we add new components or tools made for your business whenever your goal needs them.

Who we work with

Regulated sectors

Financial services, healthcare and government entities, where every step needs a clear owner and a record.

Private sector

From startups and fintech to established companies in real estate, contracting and manufacturing.

What we lead with
  • AI operating model design: how an organization organizes itself when AI moves from pilot to production
  • Decision intelligence: the Foresight Engine, our own tool, where the economics of a decision are tested on your numbers before capital is committed. You receive its outputs, never the software
  • AI optimization and automation: workflow redesign, process intelligence, behaviour analysis
  • Customer behaviour intelligence: cross-channel data unification, journey reconstruction, persona-driven design
  • Digital transformation orchestration: governance for institutions running several programmes at once
Specialist depth
  • Digital, branch and self-service transformation
  • Payments
  • Enterprise architecture and integration
  • Operating model and governance design

Twenty-six years in this. Everything above rests on it.

Financial services stopped being one industry among many. It became the infrastructure the others run on. Retail settles payments. Logistics extends credit. Healthcare and government hold data under obligations written for banks. None of them chose to become financial institutions, and all of them are becoming one, needing reconciliation, audit trail, identity, liability and model governance, disciplines built inside banking over decades by the people who had to answer for them. That is what transfers, and that is where it came from.

Start a conversation →
03The Augmented
Operator Model

One operator.
Continuous AI.
A network on demand.

A traditional engagement at a large firm pays for partner draws, junior benches, real estate and a recruiting pipeline. Ours pays for the operator, the AI layer and the expert when one is needed. The depth is the same. What sits between the buyer and the work is not.

01
The Lead OperatorRelationship anchor · Judgement centre

One senior operator is the relationship anchor and the judgement centre for every engagement, present and accountable throughout. The same person from the first conversation to final delivery, with nobody handed the work once the proposal is signed.

1senior operator, first call to final delivery
02
The Standing BenchResearch · Simulation · Foresight

An AI layer runs beneath every engagement rather than being spun up for it. Research and regulatory movement are tracked continuously, signals are consolidated across markets, and what the people in the room said becomes a model the decision can be tested against. The Foresight Engine is our own tool and it runs here. Clients receive its outputs, such as maps, a decision pack, agent cards and an implementation pack, never the software.

Running before the engagement starts, not spun up for it.
03
The Global Operator NetworkActivated on demand

Thirty years in this industry produce one thing that cannot be bought: the specific person who has already solved the specific problem. When an engagement needs someone who has run a card switch through three regulatory regimes, that person is a phone call rather than a recruitment cycle.

30years of relationships behind it
04Method

Discover · Reimagine · Deliver · Evolve

The method a client experiences: four phases and eight steps. Each phase ends only when the next one is honestly ready to begin, which is the part most programmes skip.

01

Discover

Understand the real work.

  • 1 Frame
  • 2 Listen
  • 3 Map

Workshops bring the front line into the room. Branch managers, tellers, customers, operators. The uncomfortable questions are asked to the people who live with the decision, and the work is mapped as it is done, not as it is described.

02

Reimagine

Redesign the work. Test the economics.

  • 4 Redesign the work
  • 5 Test the economics

What the people in the room said becomes a model the decision can be tested against, on your own numbers. Scenarios are built for the institution rather than lifted from a library, economics are shown as ranges, and every result is checked against operator judgement before it is believed. Every hour you save needs a place to go, so we plan where it goes before we start building. The decision fails in the model, where failure is free.

03

Deliver

Build with accountability.

  • 6 Build with your team
  • 7 Verify outcomes

We redesign each process with the people who do the work, and we show them how it helps them do more and grow. They build the new way of working with us, so everyone is aligned and supportive from the start. We work with the people who have to run it, past the presentation and past the approval, into the first Monday morning when the exceptions arrive. Each outcome is verified against the numbers agreed at the start.

04

Evolve

Reassess, verify and improve.

  • 8 Audit and improve

Once the work is running, we come back on a regular rhythm to audit what is performing and what is drifting, and to improve it. The transformation is finished when it performs, not when it launches.

The operating rule

Rules for defined work. AI within agreed limits. A named person approves. If a step is not ready, we say so.

The five decisions. Every step gets one, and each has a named owner.

Human-owned

A named person decides and answers for the outcome.

AI-assisted

AI prepares and recommends. A named person approves.

Rule-automated

Fixed rules run defined work, with exceptions routed to a person.

Agent-executed

An agent acts within agreed limits, and its work is reviewed.

Not ready

The step is not safe to hand over yet, and we say so.

05Selected
Work

What the work
looks like.

Clients are not named. In this region discretion is not a marketing choice, it is a condition of being trusted with the work in the first place.

National government programme · Egypt

A self-service estate, and the question underneath it

The brief was machines. The problem underneath was that nobody had decided what the counter was for once the machine did the transaction. Design, phasing and roadmap were built with the people who would run the floor, not only the people approving the budget.

Branch designSelf-servicePhased roadmap
Real estate operator · Gulf

Two truths about the same customer, in two systems

Mystery-shopper audits lived in one system and customer feedback in another, reconciled by whoever happened to be presenting that quarter. One loop now holds both, reads them with a model that never leaves the building, and routes what it finds to the team that can fix it.

Customer experienceOn-premise LLMClosed loop
06Founder

Hesham Talaat.
The lead operator.

Hesham Talaat
Founder and Principal
Abu Dhabi · United Arab Emirates
Thirty years, in his own words → LinkedIn

The people who have to live with a decision are almost never in the room when it is made. That is the whole problem, and it is fixable.

Thirty years in financial services and digital transformation, twenty-six of them at NCR, across retail and commercial banking, central banks, self-service estates and payments infrastructure on six continents.

The Depth Group was built around the part of the work that decides whether any of the rest of it mattered: what happens after the recommendation is accepted. Staying past the presentation, into the operating model, until the transformation performs.

Most of this starts with
a decision that has been
sitting too long.

Or tell us what has been sitting too long.